TRAVERSE CITY, MICHIGAN: Ola Filter Corporation won the TCNewTech Pitch event with its easy-to-use, ultra-affordable water filter that uses proven ultrafiltration technology to remove bacterial contamination from drinking water in developing countries. Theresa Smith, Ola Filter’s co-creator, pitched in TCNewTech’s return to in-person Pitch Events, with an international online audience live streaming in on the TCNewTech Youtube Channel and Facebook Page. Ola Filter Corporation is a women-founded, triple bottom line social business focused on people, the planet, and profits to build true sustainability in a market of over two billion people worldwide in need of decontaminated drinking water. Ola Filter Corporation is based out of Ann Arbor, MI., Bend, OR., and San Marcos, Guatemala, where they’re currently implementing their filtration system.