Agile Methods, Leadership, Software / April 6, 2021 E-Commerce Adoption Explodes, Eoxs Offers 1-Day Online Marketplace Solutions

We've seen it repeatedly in recent months: companies are racing to adopt or update e-commerce platforms to keep up with the COVID-19 pandemic pushing buying online. Everything from groceries to steel buying to marketing and networking is now online, and that means demand for online user interfaces, conferencing, e-commerce platforms, and online marketing are at an all-time high. One startup we recently spoke with, Eoxs E-Commerce, was busy disrupting the steel buying industry with online buying platforms, but has since pivoted and expanded their offerings in response to this trend.

Marketing / April 5, 2021 When To Start Content Marketing For Your Startup & How To Focus Your Strategy

One of the questions we receive most at Cronicle when speaking with new startups or small businesses considering content marketing is: "When should I start content marketing for my startup? How do I know what kind of content marketing to focus on?" It's not very helpful to say, "Start as soon as possible." That's because good content marketing requires some planning. Content marketing is a sustained effort to produce informational content for prospective clients or your community. There is one key that we wanted to pass on to you if you're putting together a content marketing program, and that is this: Content marketing should start when you have the most news to share, and should be targeted in the right tone for the right audience. Here's how to figure out what that means for your business.

Networking / April 2, 2021 Shine & Rise Creates a Network for Siloed Women in Tech

Women in tech face even more isolation than simply being a minority in the industry. As tech grows and the gender gap persists, many womxn and those identifying outside the cisgender male experience are entering roles as diverse as marketing, operations, and people. This means women could be the only woman in their company and the only woman they know in their role in a tech company. Three women in the growing Ann Arbor tech scene set out to build bridges for womxn in tech: Alison Todak, Kristina Oberly, and Rachel Phillips are all key players in the Ann Arbor tech scene with experience that ranges from community building to HR and marketing in tech startups. They founded Shine & Rise in 2019 to address the isolation of women in the tech industry. Even after a pandemic forced operations virtual, the organization is growing and expanding beyond Ann Arbor. Now, Shine & Rise is taking an active role in helping organizations diversify tech from the inside out.

Leadership / March 24, 2021 Why Women Leave STEM with Nobel Prize Winner Dr. Jennifer Doudna & Colleagues

2020 Tribeca Film Festival film Picture a Scientist, which examines harassment of women in STEM and the cultural issues that drive attrition in scientific fields, was the focus of today's roundtable of scientists hosted by Ann Arbor's ProQuest and Scientific American's Editor-in-Chief Dr. Laura Helmuth. The main question? Why is women's attrition from STEM fields still such a resistant issue in the year 2021?

Networking, Tech Events / March 23, 2021 Great Lakes Tech Events March & April 2021

For this month's Great Lakes region tech events roundup, we are highlighting more online events available to you remotely for safety, as well as including some in-person events you might want to consider. Many groups have reported that they will be keeping remote live streams to some events after the pandemic, but others will not. It's a great time to check out groups farther from home. This month, we're including tech events from Chicago as well as our usual focus surrounding Southeast Michigan.

Marketing, User Experience / March 19, 2021 Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman

Gary Goodman is the latest hire to be added to Ann Arbor-based website creation agency Human Element. He is joining the strategy team as an expert in e-commerce. Goodman previously served as Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that Human Element specializes in to assist businesses in improving e-commerce on their online portals. According to Human Element's Director of Marketing Jenn Hayman, "In both roles, Goodman put to use his expertise in content marketing, SEO, SEM/CPC, and Marketo for marketing automation to drive new customer acquisition and continuous revenue growth."

Leadership / March 17, 2021 How To Address Professional Burnout with Sensei Nicklaus Suino

The tech industry is an energizing space to work, but even the most put-upon engineer needs to rest. Everyone is feeling pretty worn out at this stage of the pandemic, as we hit year milestones of shutdowns. How can busy professionals manage the fatigue that comes from longterm crisis? In Ann Arbor, we are profoundly lucky to have a whole host of highly professional martial arts and meditation instructors to call on for just such a question. We thought we'd check in with Sensei Nicklaus Suino for a continuation of a series we've run on self-care strategies for busy professionals.

Funding / March 15, 2021 State of the Startup: Trends in Startup Funding in Michigan 2021 (Pt 2)

Michigan is emerging like every other state from the haze of the COVID-19 pandemic. As companies and individuals chart a course forward, Cronicle wanted to check on the base of the tech startup pipeline: funding. Patti Glaza and Ara Topouzian have front-row seats to VC funding in Detroit, and in Michigan overall, and were gracious enough to spend an hour talking with us about what they're seeing in the tech startup space after 2020. We hope that whether you are tech talent, a VC investigating Michigan's startup space, or a startup founder looking for funding, our conversations with the folks in the venture capital scene help you connect with resources that help you also chart a course forward as the pandemic winds down.

Funding / March 12, 2021 The State of the Startup: What’s Happening in Michigan Startup Funding? (Pt 1)

Michigan's economy has had a "K shaped recovery" as the COVID-19 pandemic had a disproportionate effect on restaurant, retail, and Main Street businesses that still have not recovered. What many people have been wondering is how businesses are faring who were able to function remotely or support businesses in that endeavor. Has Michigan hit yet another "once in a lifetime" financial crisis? The answer is a bit complicated, but there is a lot of good news for businesses like tech and life science companies that could pivot to remote work structures. We reached out to a few VC and angel investors in the Ann Arbor-Detroit startup space to get their perspective on what's happening at the very base of the startup pipeline: funding. As everyone in the startup space knows, Michigan has always dragged a bit behind on having enough funding for the great startups that come out of this region, so we were concerned that if the funding dropped, the ecosystem might lag. Fortunately, we found the behind the scenes reality is quite the opposite, and many investors were happy to share their tips on how businesses can get in the loop on what's going on in Michigan startup funding in 2021.

Recruiting / March 9, 2021 Top Michigan Tech Startups Hiring Right Now

Ryan Landau is co-founder of Purpose Jobs, a recruiting firm that works with the hottest tech startups in Southeast Michigan. We have heard both from startups and talent lately that a lot of people are looking for work, but that many startups are also hiring at a faster clip than ever before. Which tech companies in Detroit and Ann Arbor have the most openings? We checked in with Landau to highlight some great companies where you might land your next tech job, and to ask him about trends he's seeing in the tech startup hiring space in Detroit and Ann Arbor.

E-Commerce Adoption Explodes, Eoxs Offers 1-Day Online Marketplace Solutions
Agile Methods, Leadership, Software

E-Commerce Adoption Explodes, Eoxs Offers 1-Day Online Marketplace Solutions

We’ve seen it repeatedly in recent months: companies are racing to adopt or update e-commerce platforms to keep up with the COVID-19 pandemic pushing buying online. Everything from groceries to steel buying to marketing and networking is now online, and that means demand for online user interfaces, conferencing, e-commerce platforms, and online marketing are at an all-time high. One startup we recently spoke with, Eoxs E-Commerce, was busy disrupting the steel buying industry with online buying platforms, but has since pivoted and expanded their offerings in response to this trend.

When To Start Content Marketing For Your Startup & How To Focus Your Strategy
Marketing

When To Start Content Marketing For Your Startup & How To Focus Your Strategy

One of the questions we receive most at Cronicle when speaking with new startups or small businesses considering content marketing is: “When should I start content marketing for my startup? How do I know what kind of content marketing to focus on?” It’s not very helpful to say, “Start as soon as possible.” That’s because good content marketing requires some planning. Content marketing is a sustained effort to produce informational content for prospective clients or your community. There is one key that we wanted to pass on to you if you’re putting together a content marketing program, and that is this: Content marketing should start when you have the most news to share, and should be targeted in the right tone for the right audience. Here’s how to figure out what that means for your business.

Shine & Rise Creates a Network for Siloed Women in Tech
Networking

Shine & Rise Creates a Network for Siloed Women in Tech

Women in tech face even more isolation than simply being a minority in the industry. As tech grows and the gender gap persists, many womxn and those identifying outside the cisgender male experience are entering roles as diverse as marketing, operations, and people. This means women could be the only woman in their company and the only woman they know in their role in a tech company. Three women in the growing Ann Arbor tech scene set out to build bridges for womxn in tech: Alison Todak, Kristina Oberly, and Rachel Phillips are all key players in the Ann Arbor tech scene with experience that ranges from community building to HR and marketing in tech startups. They founded Shine & Rise in 2019 to address the isolation of women in the tech industry. Even after a pandemic forced operations virtual, the organization is growing and expanding beyond Ann Arbor. Now, Shine & Rise is taking an active role in helping organizations diversify tech from the inside out.

Why Women Leave STEM with Nobel Prize Winner Dr. Jennifer Doudna & Colleagues
Leadership

Why Women Leave STEM with Nobel Prize Winner Dr. Jennifer Doudna & Colleagues

2020 Tribeca Film Festival film Picture a Scientist, which examines harassment of women in STEM and the cultural issues that drive attrition in scientific fields, was the focus of today’s roundtable of scientists hosted by Ann Arbor’s ProQuest and Scientific American’s Editor-in-Chief Dr. Laura Helmuth. The main question? Why is women’s attrition from STEM fields still such a resistant issue in the year 2021?

Great Lakes Tech Events March & April 2021
Networking, Tech Events

Great Lakes Tech Events March & April 2021

For this month’s Great Lakes region tech events roundup, we are highlighting more online events available to you remotely for safety, as well as including some in-person events you might want to consider. Many groups have reported that they will be keeping remote live streams to some events after the pandemic, but others will not. It’s a great time to check out groups farther from home. This month, we’re including tech events from Chicago as well as our usual focus surrounding Southeast Michigan.

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman
Marketing, User Experience

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman

Gary Goodman is the latest hire to be added to Ann Arbor-based website creation agency Human Element. He is joining the strategy team as an expert in e-commerce. Goodman previously served as Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that Human Element specializes in to assist businesses in improving e-commerce on their online portals. According to Human Element’s Director of Marketing Jenn Hayman, “In both roles, Goodman put to use his expertise in content marketing, SEO, SEM/CPC, and Marketo for marketing automation to drive new customer acquisition and continuous revenue growth.”

How To Address Professional Burnout with Sensei Nicklaus Suino
Leadership

How To Address Professional Burnout with Sensei Nicklaus Suino

The tech industry is an energizing space to work, but even the most put-upon engineer needs to rest. Everyone is feeling pretty worn out at this stage of the pandemic, as we hit year milestones of shutdowns. How can busy professionals manage the fatigue that comes from longterm crisis? In Ann Arbor, we are profoundly lucky to have a whole host of highly professional martial arts and meditation instructors to call on for just such a question. We thought we’d check in with Sensei Nicklaus Suino for a continuation of a series we’ve run on self-care strategies for busy professionals.

State of the Startup: Trends in Startup Funding in Michigan 2021 (Pt 2)
Funding

State of the Startup: Trends in Startup Funding in Michigan 2021 (Pt 2)

Michigan is emerging like every other state from the haze of the COVID-19 pandemic. As companies and individuals chart a course forward, Cronicle wanted to check on the base of the tech startup pipeline: funding. Patti Glaza and Ara Topouzian have front-row seats to VC funding in Detroit, and in Michigan overall, and were gracious enough to spend an hour talking with us about what they’re seeing in the tech startup space after 2020. We hope that whether you are tech talent, a VC investigating Michigan’s startup space, or a startup founder looking for funding, our conversations with the folks in the venture capital scene help you connect with resources that help you also chart a course forward as the pandemic winds down.

The State of the Startup: What’s Happening in Michigan Startup Funding? (Pt 1)
Funding

The State of the Startup: What’s Happening in Michigan Startup Funding? (Pt 1)

Michigan’s economy has had a “K shaped recovery” as the COVID-19 pandemic had a disproportionate effect on restaurant, retail, and Main Street businesses that still have not recovered. What many people have been wondering is how businesses are faring who were able to function remotely or support businesses in that endeavor. Has Michigan hit yet another “once in a lifetime” financial crisis? The answer is a bit complicated, but there is a lot of good news for businesses like tech and life science companies that could pivot to remote work structures. We reached out to a few VC and angel investors in the Ann Arbor-Detroit startup space to get their perspective on what’s happening at the very base of the startup pipeline: funding. As everyone in the startup space knows, Michigan has always dragged a bit behind on having enough funding for the great startups that come out of this region, so we were concerned that if the funding dropped, the ecosystem might lag. Fortunately, we found the behind the scenes reality is quite the opposite, and many investors were happy to share their tips on how businesses can get in the loop on what’s going on in Michigan startup funding in 2021.

Top Michigan Tech Startups Hiring Right Now
Recruiting

Top Michigan Tech Startups Hiring Right Now

Ryan Landau is co-founder of Purpose Jobs, a recruiting firm that works with the hottest tech startups in Southeast Michigan. We have heard both from startups and talent lately that a lot of people are looking for work, but that many startups are also hiring at a faster clip than ever before. Which tech companies in Detroit and Ann Arbor have the most openings? We checked in with Landau to highlight some great companies where you might land your next tech job, and to ask him about trends he’s seeing in the tech startup hiring space in Detroit and Ann Arbor.

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