Russell Schindler is the head of TCNewTech in Traverse City, which at 1600 members averages 200 people per meeting. He’s also the CEO and founder of a company called SampleServe that uses technology to update the antiquated process of environmental sampling, from municipal water supply testing to cannabis. It sounds simple, and some of the technology is, but, Schindler tells us, the state of Michigan updated the standards for environmental sampling of soil, water, and the like, a number of years ago, and all of a sudden, it became much harder for companies to not only purchase specialized equipment required to conduct their sampling, but also to process all the data.

Russell Schindler is the head of TCNewTech in Traverse City, which at 1600 members averages 200 people per meeting. He’s also the CEO and founder of a company called SampleServe that uses technology to update the antiquated process of environmental sampling, from municipal water supply testing to cannabis. It sounds simple, and some of the technology is, but, Schindler tells us, the state of Michigan updated the standards for environmental sampling of soil, water, and the like, a number of years ago, and all of a sudden, it became much harder for companies to not only purchase specialized equipment required to conduct their sampling, but also to process all the data.