College campuses have been through a number of crises lately, from dealing with increasing academic pressure to a growing number of active shooters to high rates of alcohol abuse among young people. One startup aims to offer students support in a format that works for their lives–in demand, online, and peer to peer. hEARt is a new startup founded at the University of Michigan out of the OptiMize program, which is creating a platform and peer mentoring service to combat the mental health crisis facing many students in college and even in high school.