In 2011, Eric Ries rocked the business world when he published The Lean Startup. His ideas about how to bring discovery of customer behavior to the forefront of everything was a revelation for millions. Since that time, Eric has himself been on a journey of discovery. He has learned that his ideas are valuable to organizations of all sizes and in different ways than even he imagined at first. During the ensuing six years, Eric worked with companies large and small to implement the ideas that he and his team developed. The culmination of that work was delivered in 2017 to the rest of us in the form of a book entitled The Startup Way.