Tag: Cannes Lions 2019

Nexient’s Silas Bush on Bringing Cannes Young Lions Best Practices to B2B Tech Marketing
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Nexient’s Silas Bush on Bringing Cannes Young Lions Best Practices to B2B Tech Marketing

How does a young marketer bring best practices from one of the world’s most elite marketing academies and festivals back to a small tech town and apply it to B2B marketing? Silas Bush of Nexient recently was accepted to the Cannes Young Lions Marketing Academy, one of 4 small classes of marketing professionals at the 66th Cannes Lions International Festival of Creativity in France, and says he learned a lot from hobnobbing with the CMOs of major global brands from tech to retail on how certain marketing practices can be applied to any kind of business. Everyone from Loreal to Google and Facebook’s Sheryl Sandberg to Redbull to actors Laura Dern and Jeff Goldblum were there on the French Riviera, where Bush says the connections with technology taught him an enormous amount about how to apply agency best practices to tech marketing.

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