One of the questions we receive most at Cronicle when speaking with new startups or small businesses considering content marketing is: “When should I start content marketing for my startup? How do I know what kind of content marketing to focus on?” It’s not very helpful to say, “Start as soon as possible.” That’s because good content marketing requires some planning. Content marketing is a sustained effort to produce informational content for prospective clients or your community. There is one key that we wanted to pass on to you if you’re putting together a content marketing program, and that is this: Content marketing should start when you have the most news to share, and should be targeted in the right tone for the right audience. Here’s how to figure out what that means for your business.