The ladies who run Jottful set out to help very small businesses with fewer than 5 employees create professional websites. “Our clients are often self-employed consultants, or service-oriented businesses,” says Dawn Verbrigghe, founder and CEO. The service is perfect for everything from “life coaches to management consultants to Main Street service businesses such as martial arts studios, beauty salons, and custom cake decorators.” If a business needs more than a build-your-own site but can’t afford the commonly quoted $5k price tag for a custom website from a creative agency, Jottful fills the gap in between. But then, the scope of what Jottful was managing expanded, and in more than one direction.