Sam Lolla is one of the creators of MadeinA2.com and the founder and director of Directed Works, a company focused on product development and user experience design for startups. Lolla taught product design at the University of Michigan, and these days works independently with clients from Ann Arbor to the San Francisco Bay area to create products using a new app he put together to make collaborative design more efficient, called Shuffleboard. Recently, Lolla put together a video series on his journey designing and building a startup and documenting every step on Youtube.