Discoverability is an often overlooked but important topic for new ventures. Nick Suino of the Michigan SEO Group says he hears from companies a lot, from service providers to tech startups, who did marketing and SEO on their own to bootstrap and then come to him later with a website that won’t scale, or having neglected discoverability when they could have invested more in their outreach to start. It’s not always easy for a startup to know what to do when with marketing, since many are founded by professionals with industry-specific expertise and marketing comes after first sales. That’s why we were interested to hear from a company that supports other companies in getting SEO, online discoverability, and marketing off on the right foot.