Last time we spoke with BrandXR, the new extended reality startup was installing augmented reality art murals around the United States and Detroit. After pushing through the pandemic, founder Moody Mattan says the company has found unexpected momentum. This AR/VR tech is suddenly in high demand as a learning tool.
Moody Mattan of Brand XR, an augmented and virtual reality company, says he got into the business side of tech by breaking into VC to help small groups generate billion-dollar outcomes. He’s from Michigan and went to Wayne State, but after graduating into a “terrible economy” in 2009, he moved overseas to work in logistics software in Malaysia and Jordan. He came back for an MBA and ended up in Silicon Valley in a firm working on augmented reality tech. He was interested in enterprise use for the technology, such as using augmented reality for virtual training or remote assistants.