Public speaking is one way to create more content as part of a content marketing strategy for your tech startup. Because many large conferences recently shifted online, public speaking has never been more accessible. If you would like to try conference or event speaking, you can get on the circuit several ways.
Content marketing can be overwhelming for a business until the budget is there for bigger longterm communications programs. If you’re a startup owner or solo marketing manager, you’re already doing a lot with a little. But if you’re building a company, the time is already here to get started on content marketing, because content marketing is a long game that takes time and is an integral part of brand building. Many startups give up too soon, but you can handle content marketing, whether you do it yourself or hire it out. It doesn’t have to be fancy, but it does have to be focused in a few particular ways to succeed over time. You can start your own content marketing if you stay focused and don’t let initial slow traction get you down.
We are very happy to announce that Cronicle is now offering communications and content marketing consulting for tech startups and small businesses looking to accelerate their growth. Cronicle was founded by Ann Arbor husband-wife tech-media duo Archie Cowan and Laura K. Cowan, whose deep expertise in software development, technical architecting, publishing, online media, media analysis, and content marketing in technical industries creates a rich and varied background to allow Cronicle to offer consulting to founders who are crossing the chasm between launch and team growth.