Tag: Do:Better

How To Rebrand or Pivot a Company in the Age of COVID-19
Marketing, Uncategorized

How To Rebrand or Pivot a Company in the Age of COVID-19

We’ve all gotten them: the endless COVID-19 emails. Maybe you’ve even sent one. Every organization is shifting its policies to handle the coronavirus outbreak. But what happens when your new COVID-19 initiative or your entire company needs to pivot or rebrand in order to cope with changing times? Danielle Milner, founding partner and brand strategist of branding studio Do:Better, helps companies telling the story of how they’re helping and changing during COVID-19, and it’s more than spin. It can be surprisingly difficult, especially during stressful times, to figure out how to tell the story of how your organization is trying to help out, or why your mission has shifted to align with new circumstances. Do:Better helps companies of all sizes. Clients include United Way of Washtenaw County, Automation Alley, Ann Arbor SPARK, and Toyota. The design-focused branding studio out of Ypsilanti, Michigan, works with companies big and small, and according to Milner, “We do have a program specifically for tech startups.

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