“In insurance, there is certain data that matters in writing a risk,” says Jeff Heine, CRO of Groundspeed Analytics, a top-rated Ann Arbor fintech startup that is disrupting the insurance industry. “But they don’t use more than 10 percent of the data. With AI,” Heine explains, “we’re taking the intensive manual effort [to analyze the data] and automating that.” Groundspeed was rated a finalist for InsurTech Honor of the Year Award by Insurance Insider, was listed by Business Insider as a top Breakout Fintech Star, and was named by the 2020 CB Insights Fintech 250 List of Fastest Growing Fintech Startups. It’s one of the hottest new AI startups coming out of emerging tech hub Ann Arbor, Michigan, but it hasn’t gotten the same attention as many cybersecurity or conversational AI companies because the fintech space is often disconnected from other innovative startups in the Midwest. Groundspeed has gained a lot of ground under the mainstream radar.