Tag: Human Element

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman
Marketing, User Experience

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman

Gary Goodman is the latest hire to be added to Ann Arbor-based website creation agency Human Element. He is joining the strategy team as an expert in e-commerce. Goodman previously served as Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that Human Element specializes in to assist businesses in improving e-commerce on their online portals. According to Human Element’s Director of Marketing Jenn Hayman, “In both roles, Goodman put to use his expertise in content marketing, SEO, SEM/CPC, and Marketo for marketing automation to drive new customer acquisition and continuous revenue growth.”

Cronicle’s Top 3 Midwest Tech News Stories of 2019, According To You
Fun, News

Cronicle’s Top 3 Midwest Tech News Stories of 2019, According To You

It’s New Years Eve, so we’re looking back at the most popular posts on Cronicle Press Tech News out of Ann Arbor-Detroit about the growing Great Lakes tech scene in 2019. Turns out, it was a banner year for Ann Arbor tech and Detroit startups in particular, so we just scratched the surface of all the latest news. First up, the most popular post by far, professor Austin Yarger’s master list of game development studios of Michigan. Also included at the end are some followup interviews with a few of those gaming studios that are either growing in Michigan or started here.

Human Element, of Top 20 Fastest Growing Companies in Michigan, Creates The Kind of Culture They Want To Stay In
Leadership, Marketing

Human Element, of Top 20 Fastest Growing Companies in Michigan, Creates The Kind of Culture They Want To Stay In

“We’ve been experiencing 3-4 years of 30% growth rate year over year,” Human Element’s Ben Lorenz tells us. “We’ve been an Inc 5000 company 3 years in a row and last year were named one of the Top 20 fastest growing companies in Michigan.” Ann Arbor is one of the fastest growing tech hubs in the Midwest, but what explains some companies like Human Element growing so much more quickly than others? To some extent, it’s positioning and the market they’re in. It’s no secret that AI companies are hot, as well as security. An e-commerce strategy company like Human Element has a lot of work to do catching up Midwest companies to digital business processes and online sales. But that’s not all it is.

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