Beach cleanups with OSHKI are listed on the company’s social media. This summer, they started sending plastic waste collected from these cleanups directly to their new manufacturer in North Carolina. “It’s a hands-on opportunity for customers to see what we’re doing,” Riegler says. “We might do another cleanup in September, definitely another one next summer (when he’s out of school for the summer!) and maybe expand to other towns.” Meanwhile, if you’d like to support efforts to clean up the Great Lakes, Riegler recommends donating to the Alliance for the Great Lakes and getting involved with Adopt a Beach programs. Most trash in Muskegon builds up in areas that trap debris like piers or the large metal structures off the beach in Muskegon Riegler says used to be used for large-scale boating. He times cleanups after festivals to catch more waste, which often is as small as plastic pieces the size of a dime and hard to catch. This, of course, gets into fish and pollutes the $13 billion fishing industry. “I could go on,” Riegler says. For now, he finds e-commerce not only convenient as a retail channel but the best way to use technology because “it tells our whole story with video integration,” he says. “The full experience is on the site.”
It’s been a while since we played a scavenger hunt, but these days augmented reality seems just the thing to make these old-fashioned games fresh again. Plus, on our phones we don’t have to get in trouble deciding if we should follow a clue like “find the oldest bones around” by taking forbidden photos in the dinosaur museum or asking an old guy crossing the street to take a selfie with us…. Closing out our summer series on Michigan-based gaming studios is Scavenger, another student launched out of the University of Michigan OptiMize program that has continued as the co-founders Kyle Zappitell (CEO) and Harry Stephens (CPO) and other team members moved to LA, New York, and Chicago. Co-founder Kyle Zappitell tells us his startup Scavenger is an augmented reality scavenger game app that allows users to combine augmented reality and real-world gaming to win cash prizes. For now, the testing zone for the game is based in Chicago, but other cities are coming soon.
College campuses have been through a number of crises lately, from dealing with increasing academic pressure to a growing number of active shooters to high rates of alcohol abuse among young people. One startup aims to offer students support in a format that works for their lives–in demand, online, and peer to peer. hEARt is a new startup founded at the University of Michigan out of the OptiMize program, which is creating a platform and peer mentoring service to combat the mental health crisis facing many students in college and even in high school.
In 2013, a group of University of Michigan students wanted to support each other’s startup ventures. Some were tech focused, others social impact-oriented startups that needed time and financial backing to give them a chance to grow. “We spent time taking tests, writing papers, but hadn’t tried our hand at solving problems,” says Jeff Pituch, Associate Director for Social Innovation at Optimize. “We started Optimize as a program for early-stage ventures.”