Do you have a content marketing program you have struggled to get off the ground? Would you like to find a way to make content marketing for tech startups and small business more efficient and affordable to run so you can include it in your marketing program? We’re currently running customer discovery interviews to gather information about how we might offer more solutions to more companies in the tech space. If you would like to be a part of our customer discovery interviews, please contact us to schedule a call and tell us about which needs you have in this space that have been hard to find solutions for.
So you’ve started a company blog, guest posted for other media outlets and blogs, interviewed with podcasts or mainstream media, and pursued public speaking. That is already an incredible plan for content marketing, one that takes time to carry out and requires longterm consistency far beyond your company’s launch. If your tech startup is finding its sea legs on content marketing, there is one more set of ideas to consider, just to see if it fits your situation. That content marketing idea is: white papers or engineering as marketing.
Public speaking is one way to create more content as part of a content marketing strategy for your tech startup. Because many large conferences recently shifted online, public speaking has never been more accessible. If you would like to try conference or event speaking, you can get on the circuit several ways.
We’ve talked already about creating a company blog for content marketing outreach for your tech business. This is an essential first outlet to sharing news that doesn’t depend on media having space for you in their editorial calendar. You can also guest post on blogs and conduct interviews. But how do you land interviews if you don’t have a super hot news topic to share? Create your own podcast, and bring all the great speakers and guests to you. Podcasts are also an idea that appeals to some people who like to consume visual or audio content rather than print. It’s not for everyone, but is a great tool in a combination of media for content marketing for your tech startup.