Beach cleanups with OSHKI are listed on the company’s social media. This summer, they started sending plastic waste collected from these cleanups directly to their new manufacturer in North Carolina. “It’s a hands-on opportunity for customers to see what we’re doing,” Riegler says. “We might do another cleanup in September, definitely another one next summer (when he’s out of school for the summer!) and maybe expand to other towns.” Meanwhile, if you’d like to support efforts to clean up the Great Lakes, Riegler recommends donating to the Alliance for the Great Lakes and getting involved with Adopt a Beach programs. Most trash in Muskegon builds up in areas that trap debris like piers or the large metal structures off the beach in Muskegon Riegler says used to be used for large-scale boating. He times cleanups after festivals to catch more waste, which often is as small as plastic pieces the size of a dime and hard to catch. This, of course, gets into fish and pollutes the $13 billion fishing industry. “I could go on,” Riegler says. For now, he finds e-commerce not only convenient as a retail channel but the best way to use technology because “it tells our whole story with video integration,” he says. “The full experience is on the site.”