Marketing

Ann Arbor’s AdAdapted Is Behind Your Improving Online Shopping List
Marketing

Ann Arbor’s AdAdapted Is Behind Your Improving Online Shopping List

Have you been using online grocery lists or shopping services? Noticed that they’ve significantly improved their ad recommendations for foods you might want to add to your cart? There’s a reason for that. Ann Arbor’s AdAdapted is a startup focused on improving the online shopping experience, from not getting you off track when you want to one-click add something to your cart and keep browsing, or making sure consumer packaged foods companies send you the right targeted ad for something you actually would like to buy along with the rest of your list. If you’ve recently used a “start your cart” function at an online grocer based on products you’ve previously purchased, you know how convenient this can be.

Ann Arbor Tech Company Nutshell Launches Unique CRM Product for Marketers
Marketing, Software

Ann Arbor Tech Company Nutshell Launches Unique CRM Product for Marketers

Nutshell is a newer staple in the Ann Arbor tech scene the last 10 years, founded by several people — Andy Fowler, Guy Suter, Ian Berry, and Lindsay Snider — who had worked together in a regional dialup ISP and subsequently started a bitleap data backup startup that updated companies’ data to the cloud in the early aughts. This company was acquired by Ann Arbor’s Barracuda Networks, and the band got back together in Ann Arbor a few years later to create something new: a CRM software solution. The idea? Create a CRM sales process and make it repeatable. Now the company that became Nutshell has grown, and released its second major product, that takes CRMs to a new level.

When To Start Content Marketing For Your Startup & How To Focus Your Strategy
Marketing

When To Start Content Marketing For Your Startup & How To Focus Your Strategy

One of the questions we receive most at Cronicle when speaking with new startups or small businesses considering content marketing is: “When should I start content marketing for my startup? How do I know what kind of content marketing to focus on?” It’s not very helpful to say, “Start as soon as possible.” That’s because good content marketing requires some planning. Content marketing is a sustained effort to produce informational content for prospective clients or your community. There is one key that we wanted to pass on to you if you’re putting together a content marketing program, and that is this: Content marketing should start when you have the most news to share, and should be targeted in the right tone for the right audience. Here’s how to figure out what that means for your business.

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman
Marketing, User Experience

Trends in Business & ECommerce with Human Element’s New ECommerce Strategist Gary Goodman

Gary Goodman is the latest hire to be added to Ann Arbor-based website creation agency Human Element. He is joining the strategy team as an expert in e-commerce. Goodman previously served as Digital Marketing and eCommerce Manager at Equal Exchange, as well as owning and operating his own luxury silk bedding company, which utilized both Magento and BigCommerce, two platforms that Human Element specializes in to assist businesses in improving e-commerce on their online portals. According to Human Element’s Director of Marketing Jenn Hayman, “In both roles, Goodman put to use his expertise in content marketing, SEO, SEM/CPC, and Marketo for marketing automation to drive new customer acquisition and continuous revenue growth.”

Content Marketing Plan #5: White Papers or Engineering as Marketing
Marketing

Content Marketing Plan #5: White Papers or Engineering as Marketing

So you’ve started a company blog, guest posted for other media outlets and blogs, interviewed with podcasts or mainstream media, and pursued public speaking. That is already an incredible plan for content marketing, one that takes time to carry out and requires longterm consistency far beyond your company’s launch. If your tech startup is finding its sea legs on content marketing, there is one more set of ideas to consider, just to see if it fits your situation. That content marketing idea is: white papers or engineering as marketing.

Happy New Year & Thank You For An Inspiring 2020 @ Cronicle Press
Announcements, Marketing

Happy New Year & Thank You For An Inspiring 2020 @ Cronicle Press

It was a tough year, that needs no emphasizing, except to say we extend our heartfelt sympathies to anyone who lost a loved one from COVID-19 this year, or from any number of other dangers that tangled up to make 2020 one of the most challenging years on record. At Cronicle Press Tech News, we were just kicking off our first full year of reporting on tech and startup news from Michigan and Midwest tech industries, and the uncertainty for us as a fledgling blog and for the companies we were reporting on was unprecedented.

Cronicle Content Series: Content Marketing Plan #3 — Podcast
Marketing

Cronicle Content Series: Content Marketing Plan #3 — Podcast

We’ve talked already about creating a company blog for content marketing outreach for your tech business. This is an essential first outlet to sharing news that doesn’t depend on media having space for you in their editorial calendar. You can also guest post on blogs and conduct interviews. But how do you land interviews if you don’t have a super hot news topic to share? Create your own podcast, and bring all the great speakers and guests to you. Podcasts are also an idea that appeals to some people who like to consume visual or audio content rather than print. It’s not for everyone, but is a great tool in a combination of media for content marketing for your tech startup.

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