“If we choose, the impact economy can give new meaning to the term Roaring Twenties,” says John Denniston, a former Silicon Valley VC and founder of Shared-X, an agritech startup that works to raise global farmers out of poverty through sustainable technology and community programs. “There is a movement afoot,” Denniston says behind the scenes at Ann Arbor’s annual tech trend prediction conference 2030: What The Future Holds, “to redefine the purpose of business so it’s not just about profit. There’s this fascinating economic phenomenon going on right now where consumers, investors, and workers are all forcing companies to be about more than just profit.” It’s unusual to have all three forces pushing in the same direction at once, Denniston says, and he attributes this to global issues and the trend among younger generations to seek purpose in their work and to expect companies to be a part of global solutions.